АЛГОРИТМ СТВОРЕННЯ САЙТУ ЯК ІНСТРУМЕНТУ УПРАВЛІННЯ ІНТЕРНЕТ-КОМУНІКАЦІЯМИ СТЕЙКХОЛДЕРІВ У СФЕРІ АЛЬТЕРНАТИВНОЇ ЕНЕРГЕТИКИ

Abstract

UDC 659.4.011; JEL Classification: L 89 Purpose. The purpose of the article is to create a step-by-step algorithm for site development as an Internet communications management tool in the field of alternative energy. To this end, it is necessary to highlight the features of management of Internet communications of stakeholders and analyze the properties of the site in the field of alternative energy, to consider the task of designing the site. In order to achieve the research objectives, it is also necessary to analyze existing methods, site optimization services and develop SEO-optimization as a tool for management of Internet communications of stakeholders in the field of alternative energy. Methodology of research . The main methods of research are analysis of the possibilities of using the site as a tool for management of Internet communications of stakeholders, improvement of existing models and algorithms for site development. The existing methods, site optimization services and the system of SEO-optimization of the site as a tool for management of Internet communications of stakeholders in the field of alternative energy were developed. Findings. For the effective use of the site as a tool for managing Internet communications in the field of alternative energy, the authors developed a step-by-step algorithm for its creation, which is based on current trends in the alternative energy market. To this end, specific features of the management of Internet communications of stakeholders were highlighted, a model for managing Internet communications of stakeholders was developed, and the task of designing the site and the rules for developing its usability was considered. For achievement of research purposes the existing methods, services of SEO-optimization are analyzed and the system of SEO-optimization of a site as the tool of management of Internet communications of stakeholders in the field of alternative energy is developed. Originality. The article presents a step-by-step algorithm for developing the site as a tool for managing Internet communications of stakeholders for companies working in the field of alternative energy. The developed algorithm, in contrast to existing, includes features of work in the field of alternative energy. Practical value. The results of the study can be used to build an effective system of Internet communications of stakeholders by companies working in the field of alternative energy. As a result of the introduction of a step-by-step algorithm for creating a site for stakeholders in the field of alternative energy, one should expect the effective operation of the Internet communications system.