Abstract

This study aims to analyze the content of the inaugural addresses of Russian President Putin and to identify their distinctive features. Typically, a president’s inaugural address outlines gratitude towards supporters and plans for governing the nation. However, as the first message delivered by a new president to the people, the inaugural address is of great importance. Vladimir Putin has been inaugurated as the president of Russian Federation in 2000, 2004, 2012, and 2018, and analyzing his inaugural addresses can reveal his attitudes towards the people and towards the presidency itself for more than 20 years at the core of Russian power. By analyzing these speeches from a discourse analysis perspective, it is possible to identify five thematic structures, including greetings, gratitude towards the people, a vision and plan for governing, promises to fulfill campaign pledges, and a strong finish. Additionally, another distinctive feature is the use of diverse conceptual metaphors and frames on the metaphors. Inaugural addresses conceptualize the president as the father figure, Putin seeks to be perceived as a strong leader, modeling the nation as a family with strict rules. The Russian people are implicitly asked to revere and obey the rules. This suggests that Putin aimed to gain both strong leadership and the obedience of the people. This study focuses on analyzing speeches with specific themes using discourse analysis and conceptual metaphors from cognitive linguistics.

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