Abstract

In terms of design education, majority of education institutions in China have adopted cramming method of education for a long period of time and does not proactively utilize the creative design education method of the West. This study aims to propose creative character education measures based on academic theory consideration concerning character and talented people in order to identify measures for revitalizing creative design education equipped with upright character. Daniel Pink suggested 6 conditions of future-type of talented person and proposed creative character education measures of design education required in the current era by analyzing the arts and culture education in Canada, Finland and UK. In such process, it implies how import the national policies are for creative character education and in addition, demonstrates the effect of design education on a nation's economic effects and cultural status. On the basis of this research, it is urgent to change the stagnation of China design education, which is limited to imitating developed countries' educational models. In order to make full use of the following six theoretical conditions of humanistic creative design education, it is important to apply flexibly the six conditions of Branding, Storytelling, Communication, Thinking, Experience and Value to teaching. This is a showcase of the new methodology of China design education and provide a new methodology of China design education.

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