Abstract
The article reconstructs the media image of China based on social network discussions about Chinese pop music. As a new medium, social networks reflect the mutual socio-cultural interest of Russia and China. The author describes the concept of national media image in media linguistics and intercultural communication using China News. EKD, a public page in the VKontakte social network. The methods of media linguistics, cultural linguistics, axiology, and linguistic analysis helped to reveal the main themes in the image of China: musical genres; musicians and singers, their popularity in China and abroad; authors' opinions; commentators' opinions; non-verbal means. The research also revealed linguistic and non-linguistic means that establish Chinese pop music as part of the musical and performing arts. China appears as a country with a well-developed modern musical and performing culture, popular both in China and abroad.
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