ДОСЛІДЖЕННЯ ПРИВАБЛИВОСТІ ТУРИСТИЧНО-РЕКРЕАЦІЙНОГО КОМПЛЕКСУ НА ПРИКЛАДІ КУРОРТУ ТРУСКАВЕЦЬ

Abstract

The city of Truskavets is one of the leading balneological resorts in Ukraine with a unique healing water such as Naftusya. The natural resource and historical and cultural potential of the resort in combination with the favourable geographical location is a significant prerequisite for the development of tourism, and treatment-oriented for both domestic and foreign consumers. Under such conditions, the study of the attractiveness of the tourist and recreational complex is an important factor in socio-economic development of the country as a whole and individual regions, as it will increase foreign exchange earnings, increase employment, stimulate other sectors of the economy, attract investment, increase income and general welfare. In recent years, there has been an intensification of activities in the tourism sector, turning it into a driving force of economic and social progress. Today, in the tourism sector, the resort economy is playing an increasing role, which provides recreation, health, medical rehabilitation and organization of various entertainment events. The study of the attractiveness of the tourist and recreational complex on the example of the resort of Truskavets is aimed at assessing the use of their recreational potential. Its main purpose is to identify the level of use and reserve for the development of natural resource potential of the resort of Truskavets. The study of this spa resort also includes an assessment of the possibilities of using the potential of natural recreational resources of the city to meet the needs of tourists and vacationers. The article identifies theoretical approaches to the study of the attractiveness of the tourist and recreational complex, substantiates the economic content of this study, as well as reveals the conceptual foundations of the study of the attractiveness of the tourist and recreational complex. The socio-economic preconditions for the formation of the attractiveness of the tourist and recreational complex have been studied, as well as the attractiveness of the tourist and recreational complex has been assessed. It is further necessary to assess whether the measures proposed to stimulate and support the tourism industry have been effective, whether economies have managed to improve tourism performance and how the tourism industry will change in the post-pandemic period.