Abstract
The article examines the factors that build the image of the president of the Republic of Korea, such as the political course, communication with the people, the politician’s social circle, his hobbies, the lighting of information in the media, the political technologies, etc. Special attention is paid to the reaction of the Koreans and the world community upon the actions of Moon Jae-in. Have been compared the impressions made by Park Geun-hye and Moon Jae-in. The conclusion draws out that the image of Moon Jae-in has positive characteristic, which roughly contrasts with the previous president and improves the country’s image on the world stage. The attractive image of the political leader ensures its support by its citizens, giving him a “credit” and approval for the ongoing political reforms
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