Abstract
The purpose of the article is to develop recommendations to stimulate investment in the innovative development of enterprises. The article uses general scientific and special methods of scientific knowledge: systemic, investment and dynamic analysis. The peculiarities and advantages of using the built-in real options are analyzed, as well as a form of strategic partnership with their use in the implementation of innovative programs and projects of enterprises is proposed. A system of economic mechanisms of strategic management of innovative programs and projects of enterprises has been proposed. It was concluded that the use of the mechanism of builtin real options in the implementation of the investment portfolio, which includes traditional and innovative projects, allows to reduce the risk of investments, limit the capital intensity of investments for enterprises and make it fundamentally possible to invest in high-risk innovative programs and projects.
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