Abstract
The article examines the current trends in the development of the world economy. The influence of digitalization of the economy on the formation of greening policy as an important tool for the transition to a model of sustainable development in the face of global challenges is studied. The essence of greening is defined, its impact on the formation of prerequisites for sustainable development is characterized. It is emphasized that greening sets the task of reducing the impact of economic activity of enterprises on the environment, including reducing energy consumption and use of natural resources. It is indicated that digital technologies can help to use resources more efficiently, which will contribute to environmental sustainability. It is emphasized that the use of green technologies and renewable energy sources can help reduce emissions of greenhouse gases and other pollutants. It is noted that an important element of greening is the transition to sustainable production, which takes into account environmental aspects in all stages of the production process. It is emphasized that IoT (Internet of Things) systems and sensors can be used to monitor the state of the environment and environmental indicators. It has been proven that the development of environmentally friendly computing technologies allows enterprises to reduce energy consumption. Digital technologies can reduce the use of paper and facilitate efficient records management, thereby reducing the negative impact on the environment. An effective combination of digitalization and environmentalization will contribute to the creation of a sustainable and efficient society. The peculiarities of transformational economic systems and the problems of choosing a model of state policy in the environmental sphere are revealed. The system of restrictions for effective greening in the conditions of incomplete transformations is revealed, and its strategic importance is characterized. The role of greening in ensuring «green transformations» and the formation of the «green economy» sector under the influence of digitalization is considered. The need to find opportunities for the formation of greening mechanisms based on the principles of integration into economic development mechanisms, taking into account the digitalization of the economy, is substantiated. It was concluded that the development of the world economy should be based on taking into account and balancing the technological, social and ecological components of the world economic mechanism, where digital technologies have a significant impact on the world ecosystem.
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