Abstract

Today digital technologies are the most important force that transforms both social relations and the human. At its early development stages, digital environment was seen as an opportunity for a human to be in the new world that exists independently of the physical world. Nowadays, online and offline worlds intertwine and form a «hybrid» environment where human exists in both worlds simultaneously. The main challenge of the digital environment is the challenge to the human integrity, which is seen as a fundamental human trait that allows human to be an independent and responsible actor who can acknowledge and respect another human being. In the present digital environment, human is «distributed», i.e. represented «fragmentarily» in different communications, various digital files, «distributed» between the online and offline worlds. Interaction between people used to be based on face-to-face communication, which gave the possibility to perceive another human integrally. The development of telecommunications creates a distorted, fragmented perception of the Other, who is thus seen as a digital being that has no real essence and hence does not deserve respect. It is shown in the paper that unconditional respect for the other human being is one of the most important evolutionary acquisitions, ensuring the existence of human communities. For this value to be preserved, it is important today to develop an ability to see the Other as an integral person in the new situation of the «hybrid» world.

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