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Abstract
Even though wellness tourism is attracting attention as a new high value-added tourism industry in Korea, the researches in this area are still insufficient. The purpose of this study was to identify the relationship between motivation, satisfaction, and behavioral intention of wellness tourists. A survey was conducted with visitors to the Seogwipo Healing Forest in Jeju in May 2021. A total of 295 samples were used for final data analysis. Findings showed that leisure and rest motivation of wellness tourists had a significant effect on the satisfaction about the wellness tour. Moreover, it was found that nature experience motivation of wellness visitors had a significant effect on satisfaction. However, physical activity motivation and sociability motivation of wellness visitors did not have a significant effect on their satisfaction about the wellness travel. Finally, satisfaction of wellness visitors was found to have a significant effect on their revisit intention. The results of this study will serve as basic data that can be used for wellness tourism marketers when developing tourism products in the era of COVID-19.
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