Abstract
The research objective was to study the motivation of Russian and Chinese volunteers at the Olympic and Paralympic Games in 2014 and 2022. Mega-sport events attract public attention worldwide and require a lot of volunteers. Based on the international scope of Olympic volunteer community, a cross-country analysis of volunteering experience is a relevant topic. The Russian program for training of Olympic volunteers was the first of its kind. It was funded by the state on the basis of educational institutions, non-profit and commercial organizations. China is currently developing its own Olympic volunteer program, which relies mainly on government organizations. The study relied on an online survey of Olympic volunteers. Chinese volunteers appeared to have been motivated by value and defensive reasons, while Russian volunteers were attracted by the informational and professional opportunities that Olympic volunteering has to offer. The research results can help to develop volunteer programs, as well as to improve their effectiveness and popularity.
Highlights
Среди личностных оснований мотивации для российских волонтеров более популярными стали возможность решения конкретных проблем и возможность путешествовать, для китайских – возможность решения своих проблем, защиты своих прав, повышения самооценки, организации своего досуга
The study relied on an online survey of Olympic volunteers
Chinese volunteers appeared to have been motivated by value and defensive reasons, while Russian volunteers were attracted by the informational and professional opportunities that Olympic volunteering has to offer
Summary
Аннотация: Цель – изучить основания мотивации волонтеров Олимпийских и Паралимпийских игр 2014 и 2022 гг. В работе обобщен опыт исследования мотивации волонтеров разных направлений, представлены особенности олимпийских волонтерских программ России и Китая. Актуальность исследования мотивации олимпийских волонтеров обусловлена тем, что в международной практике увеличивается число крупных спортивных мероприятий, для организации которых привлекают волонтеров, поэтому для повышения эффективности волонтерских программ необходима детальная информация о причинах выбора людьми волонтерской работы.
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