РУССКОЕ ГОСТЕПРИИМСТВО

Abstract

The article examines different cultural values of hospitality in Russia and the Western world, tracing their origins and how they are reflected in cultural identity. It is noted that in Russia hospitality is rooted in the tradition of generosity toward guests, when hosts accept guests without expecting anything in return. In contrast, the Western notion of hospitality is associated with a commercial exchange, when hosts expect a certain benefit from their guests. The study also showed that cultural identity plays a significant role in shaping attitudes towards hospitality: Russians have a stronger sense of community and collectivism, while Western Europeans emphasize individualism and personal space. The author claims that understanding these cultural differences is important for to understanding tensions between the West and other cultures, and emphasizes how the traditions of hospitality continue to shape social customs and attitudes toward foreigners, and why Russia continues to uphold traditional values and the general world order, while the Europeans only stand up for their personal benefits.The results of the study have significance for the hospitality industry because they emphasize the importance of cultural awareness and sensitivity when providing services to guests from different regions. It is necessary to understand the differences in guest preferences in order to provide them with a positive experience. The study also contributes to the literature on cross-cultural psychology and sheds light on differences in attitudes toward hospitality among different cultural groups.