МЕТОДЫ АНТИКРИЗИСНОГО УПРАВЛЕНИЯ КОМПАНИИ

Abstract

The article discusses the importance of risk assessment in crisis management. The process of identifying potential problems and threats in organizations of various forms of ownership is described, which includes an analysis of the external environment, financial performance, competitive environment and production capabilities. The author characterizes the main aspects of the study of the competitive environment and its significance in anti-crisis management, including the analysis of the market and competitors, the assessment of production capabilities and the problem of adaptability of managerial and technological practices. The process of assessing the external environment of the organization within the framework of anti-crisis management is formulated. Various methods are used to analyze the external environment of the assessment, including SWOT analysis, PEST analysis, and analysis of the economic, social, political and technological environment. It emphasizes the need to predict possible changes in the future and use various tools, including expert judgment, scenario planning and trend analysis. The analysis of financial indicators is illustrated as a risk assessment option that allows you to determine the financial stability of the organization, identify possible pre-crisis problems and make management decisions aimed at improving the financial condition of the organization and preventing crisis situations. Criteria for assessing production capabilities are identified, such as the efficiency of resource use and the degree of automation of production, as well as a phased anti-crisis management plan, which includes the development of a strategy, the installation of a monitoring and control system, the development of plans and scenarios for action in a crisis, ensuring the financial stability of the company and creating an effective communications. The direction of the company’s anti-crisis management in overcoming crisis situations and successful functioning in changeable market conditions is argued.