Abstract
The main results of theoretical research of modern interpretation of the essence of the term «marketing» are presented in article. The object of the study is the theoretical and methodological principles of enterprise management on the basis of marketing. The subject of research – is the study of the theoretical foundations of modern interpretation of marketing in the enterprise. The purpose of the study is to determine the essence of the concept of «marketing» and its place in the management system of the organization. Research methods – method of analysis and synthesis, deduction and induction, generalization and systematization, abstraction.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
