Abstract
The article examines the foundation of a foreign marketing audit, and the essence of the «marketing» concept. It analyzes a set of services on conducting marketing researches of consulting companies in Ukraine, The author shows the results of the examination of constituents, complex methods, conclusions and recommendations of the report concerning marketing researches of the functioning production enterprise in Zhytomyr city. The paper analyzes the «marketing audit» concept on the data base of different literature sources, it also compares the «marketing audit» concept on the object of the concept use compliance with the present law of Ukraine, namely «About audit activity» № 3 125-XII of 22.04.1993, with the changes and additions, with the decision of «Ukrainian Audit Chamber», namely «About list of services which can be supplied by auditors» (autit firms) № 244/14 of 22.12.2011, the conclusions have been made about inconsistency between the use of the «marketing audit» term in theory and in practice.
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