ВИЗНАЧЕННЯ ПОКАЗНИКІВ СТРАТЕГІЧНОЇ СТІЙКОСТІ ПРОМИСЛОВОГО ПІДПРИЄМСТВА

Abstract

Under the strategy of enterprise development, the article proposes to understand the general concept of how the goals of the organization are achieved, the problems facing it are solved, and the limited resources necessary for this are distributed. Strategic stability is the state of an enterprise in which its main goals are developed, its policies and events are coordinated into a single whole, it is the foundation of any enterprise, which must be strong, but at the same time flexible. The strategic stability of the enterprise consists of a number of indicators: 1) predictability; 2) management potential; 3) strategic and innovative focus; 4) information security; 5) internal consolidation and organizational unity; 6) dynamism and efficiency of management; 7) stylistic versatility. The assessment of each of the proposed indicators, their characteristics will allow to identify the main problems of the effectiveness of the management system of the development strategy and competitiveness of industrial enterprises. We will describe each of the proposed indicators. A graphic representation of the relationships between the strategic sustainability of the enterprise with the related indicators and between the indicators themselves is presented in fig. 1. It is the totality of all these indicators and their interrelationship that can ensure the strategic stability, and therefore the competitiveness of the enterprise. The strategic stability of the enterprise is influenced by a number of quite specific factors that determine the effectiveness of the functioning of any industrial enterprise. To determine the main indicators and driving forces that promote or, on the contrary, reduce the strategic stability of the enterprise, it is advisable to apply a comprehensive approach, which is expressed in the simultaneous consideration of strategic and conjunctural factors that affect the strategic stability of the enterprise in the market economy. Strategic factors affecting the strategic stability of the enterprise are expressions of the necessary conditions that must be taken into account by the business entity in order to ensure the strategic stability of its enterprise and the competitiveness of its products. The determinism of the movement of business entities is determined by the actions of strategic factors.