Abstract
The paper presents findings of a survey into values of different generations conducted by Academy DTEK jointly with hh.ua|grc During two months of 2019 we polled 2,182 visitors of the Ukrainian Job portal hh.ua|grc (both job seekers and employers), followers of the survey organizers’ pages in social networks (Facebook and Telegram) aged between 15 and […]
Highlights
Представлено результати дослідження цінностей різних поколінь, проведеного Академією ДТЕК спільно з hh.ua|grc
The paper presents findings of a survey into values of different generations conducted by Academy DTEK jointly with hh.ua|grc During two months of 2019 we polled 2,182 visitors of the Ukrainian Job portal hh.ua|grc, followers of the survey organizers' pages in social networks (Facebook and Telegram) aged between 15 and 72
The purpose of the study was to find out the central values of young people and older generations of Ukraine
Summary
The survey geography encompasses entire Ukraine except for the temporarily occupied areas: 24 regions and the city of Kyiv. That there are historical analogies between the past and modern generations: tentatively every 20 years there is a new generation being born, which has different preferences, motivations, values, etc. It depends on the available life experience (including the collective one). Based on empirical research conducted in 60 countries of the world, in which more than 100 thousand people participated, Schwartz's theory claims that values are tasks that exist outside the situation and serve the interests of individuals or groups and represent one of ten human motivations.
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