Abstract

Recently, parenting entertainment tv programs are gaining popularity and response from audience. Most audiences want to get help with childcare, learn the role of parenting, and have fun at the same time through parenting entertainment tv programs. Parenting entertainment programs are highly trusted by audiences due to their reality, and they affect on audiences’ parenting values, attitudes. Considering the impact and the influence of parenting entertainment tv program, it is necessary to explore to the respect for and protection of children's rights in parenting entertainment TV programs. This study aims to enhance social awareness of child rights by examining the recognition of child rights in parenting entertainment tv programs, and to provide implications for the production of child-centered parenting entertainment tv programs. For this, content analysis was conducted by monitoring a total of 70 videos and audience’s responses on parenting entertainment tv programs posted on the YouTube account of the broadcasting company. The study results were as follows: First, it was found that thumbnails and subtitles of parenting entertainment program videos are attribution-biased and infringe on child rights by caricatures of personality and behavior. This is an area that requires discussion of the appropriateness of children's developmental problems as a program with an entertainment format. Second, it was found that caricatures of children in parenting entertainment programs infringe on child right. This includes exposing the child's body, covering the child's face with food such as seaweed, adorning the child's dissatisfaction with adhesive tape, intentionally surprising the child with a hidden camera, and creating false discipline situations. Third, it was found that viewers' insulting comments about children appearing in parenting entertainment programs infringe on child right. This is an act that infringes on a child's privacy and does not consider the child safety. The insults of children are further reinforced as responses are induced and radicalized through “like” replies from third-party users to written comments. In view of the large social and cultural impact of childcare entertainment programs, child right and protection should be considered first in the media production process. Based on the above research results, suggestion were made so that the parenting entertainment TV program could enhance the public's awareness and sensitivity of children's rights. Through follow-up research, it is expected that academic discourse on media and children's rights will be formed and active research will be conducted.

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