호텔의 셀프서비스기술(SST)에 대한 서비스 품질과 고객만족, 지속이용의도 간의 구조적 관계

Abstract

Purpose: The self-service technology of Hotel has been expanded.This study attempted to provide theoretical & practical implications for improving the service quality for self service technology of hotel by empirically, and analyzing the structural relationship of hotel customer’s service quality for self service technology with customer satisfaction and continuance intention. Methods: For an empirical research, an online survey was conducted on customers who have visited & stayed 3-star or 4-star hotels in Seoul for the past two years. A total of 213 questionnaires were used for empirical analysis. For analysis, SPSS 20.0 and AMOS 22.0 programs were used. Results: Reliability, convenience, joyfulness, and information quality of SST service quality had a significant positive(+) effect on customer satisfaction. And control, information quality of SST service quality had a significant positive(+) effect on continuance intention. Customer satisfaction plays a mediating role on the relationship between the reliability, convenience, joyfulness, information quality and continuance intention.. Conclusion: In order to increase customer satisfaction with the self service technology(SST) provided by the hotel and to ensure that hotel customers continue to use SST, reliability, convenience, joyfulness, and information quality of the hotel SST should be strengthened. In addition, it is necessary to develop the related technologies so that hoel customers can use the self service technology of hotels more conveniently and stably.