Abstract
The purpose of this research study was to analyses the relationship of SNS characteristics and image and how those factors influence a customer’s revisit intention. For the actual test of these hypotheses, surveys were conducted with a convenience sample of 236 participants who had visited the franchise coffee shop. Frequency, factor analysis and AMOS analyzed data.<BR> As the results, SNS characteristics in the franchise coffee shops were major influences on the image. Image was a major determinant to influence the revisit intention. These results justify use of SNS characteristics to improve indirectly customer
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