Abstract
This study investigated and analyzed the factors influencing the preference of MZ generation real estate assets. First, preference was confirmed by comparing real estate assets and financial assets, and then detailed preferred assets in real estate assets were examined. In addition, it was divided into the entire MZ generation, M generation, and Z generation to examine which assets each group prefers.
 Acording According to the analysis results, it was confirmed that the preferred assets of the MZ generation were different by period. At this point, it has been confirmed that financial assets are preferred to raise a large amount of money, but real estate assets are preferred at the future point. Among real estate assets, apartments were the most preferred. In addition, it was found that there are differences in asset preference influencing factors between Generation M and Generation Z.
 The results of this study will also serve as investment product marketing data for asset market suppliers and can be used as future asset market guidelines for consumers.
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