Abstract
The MICE (Meeting, Incentive Travel, Convention, & Exhibition, Exposition) industry faces a difficult situation where the industrial ecosystem is collapsing due to the recent COVID-19. The industrial characteristics contributing to the revitalization of the local economy and finding the industry dynamics through face-to-face meetings are increasing uncertainty due to COVID-19. The countermeasures for the MICE industry with increased risk can be found in the MICE serviceology frame. This study aims to present the necessity for the basic framework for feasibility analysis of regional expo with timeliness and present a model applicable to the regional exposition by MICE Serviceology’s four pillars(Humanity, Creativity, Community, and Quality of Life) through practical case analysis. In conclusion, by offering a new business model of the expo that contains the philosophy of MICE serviceology to be held in the future, the study intends to present the direction of the expo plan representing the post-corona era.
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