Abstract
In eye makeup, eyelash curling accounts for the largest portion, and it has a significant influence on the formation of clear eyes. Under such circumstances, this study attempted to investigate people’s perception and preferences of lash lift against adult women in their 20-50s. As ‘point makeup’ has drawn more attention, there have been changes in perception of eyelash perm. Therefore, it is anticipated that the study results would be available as basic data which are needed to provide positive services and satisfy customers at the same time. The study results found the followings: In terms of differences in perception of eyelash perm by age, it is mostly experienced and perceived in all ages. The respondents also recognized that they would be able to change their eye image through eyelash perm. In addition, many respondents said that they have clear eyes thanks to lash lift. Regarding preferences of eyelash perm by age, it is confirmed that a more fascinating image can be created with natural and clear eyes.
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