استعمال انموذج kano في تحسين الاداء الاستراتيجي

Abstract

The research aims to employ the kano model to classify and arrange the requirements of external and internal customers and design a product that meets the desires of customers according to their needs. The Wasit textile and knitting factory in Wasit Governorate was selected as a sample for the research because it operates in a competitive environment on the one hand, and on the other hand many components are involved in the manufacture of its products, and it was adopted to answer the research problem and test the hypothesis on the inductive approach in reviewing the theoretical side by relying on writings related to the literature The research, and the analytical descriptive approach to describe and analyze the data and reports of Wasit textile and knitting factory, the research sample. The research concluded a set of conclusions, the most important of which is that the kano model is a model for prioritizing features on the product roadmap based on the degree to which customers are likely to be satisfied, and therefore product management can weigh the high satisfaction feature against its implementation costs to determine whether to add it to the roadmap. Make a sound strategic decision or not, and take into account meeting the requirements of customers on the one hand, and the satisfaction of management and employees on the other hand.