확장된 기술수용모델(ETAM)을 활용한 골프용품 기업의 O2O기반 서비스 앱과 재이용 연구

Abstract

This study is intending to analyze the 020 (Online to Offline)-based service App acceptance process and confirm its structural relations through the extended technology acceptance model, in which the factors of a golf supplies company’s 020-based service App and its reutilization were put. To this end, the study used a questionnaire as a measuring tool and utilized a total of 281 copies of questionnaires for analysis. Then, the study conducted the analysis process using IBM 20.0 and AMOS 2.0 programs. The conclusion through deducted results are as follows: First, the immediate connectivity of a golf supplies company’s 020-based service App establishes positive relations of influence on easiness. Second, the economic feasibility of a golf supplies company’s 020-based service App establishes positive relations of influence on easiness and usefulness. Third the perceived easiness of a golf supplies company’s 020-based service establishes positive relations of influence on usefulness and reutilization. Fourth, the perceived usefulness of a golf supplies company’s 020-based service establishes relations of influence on usefulness and reutilization. Accordingly, it is about time that a golf supplies company should seek for diverse plans which could raise 020-based service App utilization in order for a golf supplies company to achieve successful management.