Abstract
The article deals with the problems of management of commercial medical organizations in the context of promoting their medical services based on the use of strategies relevant to medical institutions implemented through digital tools of Internet communication interaction with real and potential consumers. In the current conditions of growing digitalization of all spheres of society, it is already difficult to imagine the process of providing services, including medicine, without interaction via the Internet. At the same time, the real efficiency of traditional offline channels is falling, giving way to online space, and only those companies that have been able to adapt to the harsh market realities “survive”. In this regard, the author identified the most suitable promotion strategies for medical organizations and the corresponding digital tools. And also taking into account various Russian and Western research, publications on this topic and modern experience, the researcher proposed an effective strategy for medical organization promotion based on Internet marketing tools, which were tested in one of the private medical clinics in Voronezh. The presented strategy can be used with certain transformations by other commercial medical institutions and enterprises of beauty industry.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
