НАСЛІДКИ ПАНДЕМІЇ COVID-19 ДЛЯ ТУРИСТИЧНОЇ ГАЛУЗІ: СВІТОВИЙ ДОСВІД

Abstract

The importance of the travel and tourism sector in the world is outlined. The negative effects of the global pandemic have been studied: 100 million jobs are at risk; sharp and deep decrease in mobility; blockages and social distancing measures led to a sharp decline in service consumption, which was otherwise stable. The foreign experience of the consequences of the pandemic on the tourism industry has been studied, given the great uncertainty associated with the recovery of this sector, and an innovative structural policy will undoubtedly be needed to adapt to the new norm. The analysis of the tourism industry for 2020–2021 shows the long-term recovery of demand in the field of tourism and the need to experiment with new financing mechanisms. It examines countries that seek to maintain social spending and change capital spending priorities to create jobs, at least temporarily, in non-tourism sectors such as agriculture and infrastructure development. The measures developed by countries to support the tourism industry are systematized. It is determined that in a pandemic, the attention of travelers has shifted to domestic travel or to nature and open spaces. Ukraine is no exception. It is concluded that, in general, countries are beginning to refocus on stimulating the development of domestic tourism, which is less dependent on the global coronavirus crisis and quarantine measures. The pandemic has contributed to the accelerated introduction of online forms and digital tools in the provision of travel services, which reduces contacts during the interaction of tourists and travel service providers. It has been determined that people are not comfortable traveling today and therefore, security agencies around the world need to do a fantastic job of developing protocols that have restored public confidence in travel. Ukraine has significant tourism potential and opportunities for the development of domestic tourism, the stimulation and maintenance of which will help improve the country's image at the international level, help attract foreign tourists and minimize losses caused by the pandemic.