МАТРИЧНАЯ МОДЕЛЬ 7х6 ДЛЯ ОЦЕНКИ РИСКОВ И ШАНСОВ ПРЕДПРИЯТИЙ И ОТРАСЛЕЙ

Abstract

Problem context. The existing 4x6 matrix model for evaluating the effectiveness, sustainability, risks, and opportunities of economic systems requires modification in the following directions: a) more detailed consideration of stakeholder interests; b) differentiation of model factors into "cardinal" and "basement" factors, with a simultaneous limitation of the maximum number of factors on individual strategic maps and within the model as a whole. Research objective. A modified 7x6 matrix model is proposed, and its functioning is illustrated by a calculation example. Research methodology. In the 7x6 matrix model, the organization model as a cybernetic system is replaced by a supersystem model consisting of key subsystems: a) impact subsystem, b) economic subsystem, c) decision subsystems. From the model's perspective, the supersystem remains a cybernetic system with feedback loops, seeking homeostasis (stable equilibrium). Risks and opportunities in the model act as triggers that initiate or postpone the adoption of antirisk and proopportunity decisions, respectively. Results. A calculation case is constructed in which market contraction, forecasted in a triangularfuzzy form, serves as an adverse effect (AE). An antirisk decision is synthesized, and its low effectiveness is demonstrated, along with proposed adjustments. Conclusion. The modified 7x6 matrix allows researchers to model the organization's relationships with its key stakeholders, implementing a valuesbased management paradigm instead of the traditional goalbased approach.