ВПЛИВ ЕКОНОМІКИ 4.0 НА ГЛОБАЛЬНІ ЛОГІСТИЧНІ ОПЕРАЦІЇ ТРАНСНАЦІОНАЛЬНИХ КОРПОРАЦІЙ

Abstract

The article examines the transformation of logistics processes under the influence of the latest technologies that characterize Economy 4.0. The main goal of the study is to analyze the impact of the Economy 4.0 concept on the global logistics operations of multinational corporations. The authors analyze how the implementation of these technologies helps to optimize supply chains, reduce costs, increase transparency and efficiency of inventory management, and ensure seamless delivery. It studies how TNCs adapt to the changes caused by Economy 4.0 and how these changes affect their competitiveness in the world market. The article also reveals the challenges and opportunities that arise before TNCs in the context of the integration of Economy 4.0 technologies. In particular, it examines the impact of global crises such as the COVID-19 pandemic, military conflicts and climate change on logistics processes, as well as the strategies that companies can apply to minimize these risks. Based on the analysis, it is concluded that the integration of innovative technologies is key to improving the efficiency of logistics operations in TNCs, allowing them to achieve better results in a globalized world. A number of recommendations have been developed for TNCs regarding the implementation of Economy 4.0 technologies, which will help them optimize their logistics processes, increase the level of customer satisfaction, and strengthen their positions on the market. One of the key scientific innovations is the development of a theoretical model that integrates Economy 4.0 technologies in the context of global logistics, providing a new perspective on supply chain management in the digital economy. Economy 4.0 allows logistics operators to integrate advanced analytical tools and supply chain management systems, providing greater transparency and accuracy in cargo tracking, route optimization and inventory management. The study identifies and systematizes specific changes in logistics operations due to the introduction of these technologies, and determines how these changes contribute to the optimization of supply chains, increasing efficiency and competitiveness at the international level.