Abstract
This study aimed to develop a method to compare alternatives of ski-resort planning. This paper reports the part worth function of ski-resort, and a case study that compared two ski-resort plan alternatives. To adapt conjoint analysis, the authors chose 6 attributes of ski-resort plan and generated 18 concept cards. These cards were ranked by 18 skiers. The level of importance of each attributes and the part-worth functions were calculated from the ranked order. Utility values that were sum of part worth functions and the use intention ratio of each concept card were mutually correlated. By regression analysis, two formulas that estimate the use intention ratio from utility value were made. Using the formulas two plan alternatives of ski resort in Hokkaido area were compared.
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