Abstract
An increasing number of urban residents are interested in freshly harvested farm produce, as ideas of eating locally produced foods, promoting dietary education, and reviewing the significance of slow food have been prevailing in recent years. Against this background, many temporary produce stands have been set up in urban areas, which are now commonly visited by city dwellers. Focusing on the newly-emerged food distribution system, this study is aimed at clarifying the social significance of such farm stands in a large city, which are run with full support from operators, and to explore their social roles, as well as those of venue administrators and vendors. Among these farm stands, defined as “marches” in this paper, eight marches in Osaka City were picked out as subjects for this study. Based on a hearing survey of operators at the sites, it was found that “marches” hold a great social significance in the following two points: offering opportunities of urban and rural exchanges, and creating new marketing channels from producers to consumers. In addition, it was proven that “marches” are divided into two types: one where the initiative is taken by operators, and the other by venue administrators.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of the Japanese Institute of Landscape Architecture
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
