서울 소재 종합사립대학 UI(University Identity) 디자인의 이미지와 색상 변화 특성

Abstract

Academic dress is a formal academical clothing for those who hold a status of academic degree, entitling them the authority and the responsibility of the degree and the society. It is also used as a communication tool to express the identity, tradition, and the future of universities. Thus, academic dresses are effective visual mediums that symbolize the school’s traditions, academic authorities, and status. UI(University Identity) is the expression or the visual elements of a university, which is crucial in enhancing the value of university brand. In modern society, universities are starting to shift their interests in establishing brands and creating their own UI. It is an intention to transform the university brand images according to the modern-day trends by consolidating the school symbols. As universities worldwide are becoming more brand-based, Dankook University, also, has managed to keep its own unique visual images based pride and dignity. Thus, this research and development of academic dress with UI for Dankook University aims in the development of academic dress as a cultural symbolic tool that contains the spirit of Dankook University. For the study, various design elements(color and variations, logotype, symbol mark, etc.), that express the roles and the visions of Dankook University, were applied as colors and details of the academic dress designs. In addition, the three academic designs that were suitable for the purpose of the study were developed into samples. Through the study, one wishes the academic dress to further develop as a symbolic expression of Dankook University’s identity and furthermore as a tool of communication and promotion of the university.