Abstract
This research analyzes the use intention of the ubiquitous service based on the technology acceptance model (TAM). This study investigates the characteristics of the ubiquitous service like the ubiquity, personality, connectivity, and location. The major results of this study are as follows. The ubiquity, connectivity, and location had positive influences on the perceived usefulness and perceived ease of use. And, the personality had the positive influence of the perceived ease of use. The perceived usefulness and perceived ease of use had the positive effect to an attitude, and the attitude had the positive effect to an use intention. When it consider the market share or the growth potential of the wireless internet service industry, this research results will be able to tilize as the basic information of an industry.
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