Abstract
This study produced digital art makeup targeting an AI convergence idol group called ‘aespa’, and then uploaded it to a NFT market place called OpenSea. In the research method, this study analyzed the expression elements of Depaysement used for visual expressions according to the classification criteria by Suzi Gablik. To analyze adjective expressions, this study conducted the SD Method(Semantic Differential Method) developed by American psychologist Charles Egerton Osgood, and the FGI(Focus Group Interview) as a qualitative research method. In the results of this study, first, as the Depaysement technique, there was occurrence of isolation, transformation, synthesis, and accidental encounter. Second, the sensibility vocabulary included grotesque, chic, gorgeous, active, modern, and dynamic. Based on the drawn results, this study established the service marketing environment by producing a digital art makeup work and then uploading it to OpenSea, and also aims to contribute to the creation of differentiated design and development into expanded space by expressing artistic value as online content through the development of art and tech together.
Published Version
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