지역경제활성화를 위한 지역과 거점LCC의 전략

Abstract

This study discussed the roles of, and the relationship between, LCC and regions in revitalizing local tourism. The convergence of tourism and aviation has been positively perceived by local and central administrative agencies because the revitalization of local economy via revitalization of local tourism influences improving the local jobs, finance, residents’ lives In particular, aviation plays an important role in the influx of tourists because it connects the bridge between the tourism subjects and objects. Therefore, we approached this study with the ’how and why’ perspective to explore the positive synergy effect between LCC and local tourism. For this purpose, we selected the successful case of Jeju Island and Jeju Air as a research subject. We applied Yin(2014)'s case study methodology and collected data from the relevant literature and press releases from October 2019 to September 2020. Our results showed that Jeju Air's regional airport base reduced the burden of transportation fares and contributed to vitalizing Jeju Island tourism by stimulating tourists' motivation to visit the island with the establishment of infrastructure. Further, we additionally noticed that the beautiful natural environment, which is one of the strengths of Jeju Island, has an interactive role in our framework; that is, for the positive synergy effect between the region and LCC, it is necessary to possess, discover, and nurture tourist attractions in the region. In conclusion, from a long-term perspective of planning and implementation, the region and airlines are required to have a firm commitment and mechanisms for co-prosperity on the premise of this codependency.