Abstract
Due to digital transformation, accurate color communication is required even in the digital media environment. Focal colors refer to colors of focal points in color categories, representing names of color. Therefore, the focal color can be used as a reference point for color communication even in the digital media environment. In this study, targeting 60 Korean females, focal colors that fall into KS basic color names have been investigated in digital color space and properties of those focal colors have been analyzed. The findings show that focal colors have perceptually outstanding characteristics with a high degree of chroma and lightness. In addition, the focal color derived through the digital color space showed a much higher chroma characteristic than previous studies using color swatches. There was a high level of agreement among subjects regarding hue of focal colors, while demonstrating a low level of agreement regarding chroma of focal colors. Moreover, distribution patterns of each focal color with basic color names varied in accordance with the color space of Yellow-Red, Green-Yellow, Blue-Green, and Red-Blue; in other words, each color space recognized according to basic color names showed different distribution patterns.
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