Abstract
Abstract This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows ;cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.Key Words : Cruise tourist, motivation, ubiquitous cruise service, use intention 본 논문은 중소기업청에서 지원하는 2009년도 산학연공동기술개발사업(No.00035150)의 연구수행으로 인한 결과물임. * 교신저자 : 이정실(jslee2@hanmail.net)접수일 10년 10월 15일 수정일 10년 11월 03일 게재확정일 10년 11월 19일
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