Abstract
This paper explored choreographic characteristics in tourism promotion film ‘Feel the Rhythm of Korea’ (2020). Drawing on literature reviews and analysis of internet materials, this study discussed characteristics of tourism, image strategy and trends of tourism promotion film; and target, production aim, brand image, promotion concept, and expression direction in the film. Also, this paper analyzed movement structure and quality in the Seoul, Andong, and Jeonju film, drawing on Laban’s Effort and Warren Lamb’s Shape theory, and explored how dances in the film created positive emotional images of tourist areas. This study revealed the importance of dances in the film, finding the intersection of dance studies, film studies and tourism studies.
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