창업자의 창업생태계 인식이 ESG 경영에 미치는 영향

Abstract

The purpose of this study is to examine the relationship between start-up founders' awareness of the start-up ecosystem and ESG management, and to analyze the moderating effect of the start-up period in this relationship, to suggest a plan for successful ESG management of start-ups. In order to achieve the purpose of the study, a survey was conducted on 290 founders who had start-up experience in 2022, and the collected data was analyzed statistically using SPSS 26.0 and AMOS 26.0 programs. The results of this study are as follows: First, the importance of policies among entrepreneurial ecosystem recognition has been verified to have a significant positive (+) effect on environmental protection, social responsibility, and governance of ESG management. Second, the importance of entrepreneurship culture support among the recognition of the entrepreneurial ecosystem has been verified to have a significant positive (+) effect on environmental protection and social responsibility of ESG management. Third, the importance of the market, human resources, and finance among entrepreneurial ecosystem recognition has been verified to have a significant positive (+) effect on environmental protection, social responsibility, and governance of ESG management. Fourth, the moderating effect of the start-up period was found to be significant in the paths of [importance of policy → environmental protection], [importance of support for start-up culture → social responsibility], [importance of market, human resources, and finance → social responsibility], and [importance of market, human resources, and finance → governance]. This study is meaningful in establishing the future direction of the domestic startup ecosystem and the ESG management strategy of startup companies for each stage of startup growth by verifying the impact of the founder's awareness of the startup ecosystem on the ESG management of startup companies.