Abstract
Objectives The purposes of this study were to analyse sports tourism trends in Chungcheongnam-do based on big data analysis, text mining and CONCOR analysis.
 Methods This study used TEXTOM 6.0, a big data program, and the search keywords were 'Chungcheongnam-do+sports+tourism', and the data collection period was classified into three periods (2010~2014, 2015~2019, 2020~2023).
 Results As a result of the text mining analysis, the main keywords were 'Chungcheongnam-do, sports, tourism, presidential tournament, amateur, tournament, Boryeong-si, promotion project, creation', and the CONCOR anal-ysis resulted in a group of keywords related to regional festivals, a group of keywords related to sports com-petitions, and a group of keywords related to Boryeong-si, a sports city.
 Conclusions This study confirmed that promoting sports tourism using e-sports competitions, fostering sports-specific cities such as Boryeong-si, and inducing additional economic effects of sports tourism through attracting sports competitions can be a way to develop regional sports tourism.
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