Abstract

The “New Romantic” cultural movement began in London in 1979 as a new wave of music and fashion, reaching its full glory in the 1980s with the Blitz Kids. The Blitz Kids was the name given to supporters of the London club Blitz, which pioneered the style that represented the young fashion of 1980s London. New Romantic fashion began by adopting the “Glam Rock” style of David Bowie as well as the British romantic- era style, but later developed into an original and fantastical style that broke through the old boundaries of stage costumes and fashion. The concept of Heterotopia addresses voluntary creation, where one can implement utopia in everyday life. The Blitz Kids created their own Heterotopia by deviating from previous fashion trends with clothing that blurred the distinction between gender or by expressing their own fashion in a manner that disregarded religion or social norms. This type of trend can be seen as a willingness to express their own ego and escaping from the strict social atmosphere of the U.K. at that time by establishing their own alternative heterotopic anti-space through fashion. This study establishes that the aesthetic characteristics of New Romantic fashion, as derived through analyzing the case of the Blitz Kids in London, are in line with the fundamental concept of Heterotopia. Additionally, it is meaningful that New Romantic fashion created its own aesthetic characteristics through a new heterotopic perspective, which inspired the modern fashion world and enhanced various design attempts. It simultaneously acted as a symbolic form of culture, which strongly influenced the fashion world by breaking existing frameworks of contemporary social concepts in a bold attempt to reveal and highlight individual personalities.

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