소셜미디어 텍스트마이닝을 통한 코로나19 전후 축제 키워드 비교 연구: 보령머드축제를 중심으로

Abstract

Purpose - This study aims to examine and compare the opinions of social media users on the Boryeong Mud Festival, which has experience in holding face-to-face festivals before Covid-19 and non-face-to-face festivals afterwards. Design, data, and methodology - Using Textom, social media data were text-mined for the Boryeong Mud Festival, two years before and after Covid-19. Based on the collected data, TF and TF-IDF analysis, Degree Centrality, and LDA topic modeling were performed. Result - The ''where'' was important for the face-to-face festival, while there were many comments on ''how'' to participate for the non-face-to-face festival. For companion, the face-t o-face festival were mainly ''friend'', while the non-face-to-face festival were ''children''. Conclusions - It can be seen that the interest in non-face-to-face festivals have decreased since COVID-19. In order to hold a non-face-to-face festival, evaluations of festivals from the past and specific plans must be made thoroughly. Therefore, this study is meaningful in comparing and examining data so that non-face-to-face festivals can be prepared with differentiation from face-to-face festivals, and using these as basic data to prepare for non-face-to-face festivals. However further research was suggested so that data collection can be balanced and sentiment analysis for each word would be necessary.