Фотография как часть медиакультуры

Abstract

The relevance of the study is associated with the active spread of photography in modern culture. Photography becomes a tool for social construction of reality and a form of communication. Any user of the social network has a set of tools that allow you to create author profiles with photos, each has the opportunity to share impressions with others. There is a blurring of the boundaries between traditional photography, the hallmarks of which have developed throughout the century, and that which is now forming and becoming part of the everyday culture available to everyone. The purpose of this study is to analyze the forms of modern photography on the example of the social network Instagram and propose the principles of their systematization. The study was carried out in line with the constructivist methodology using the principles of comparative and aesthetic analysis, as well as the theory of mediality. The study highlighted three main forms of modern digital photography. 1) Art photography. It is characterized by the paramount artistic image, the position of the author can be considered as creative, creating art. 2) Commercial photography. This form is common in the field of blogging. Here it is important to trace the connection with art photography, since many rules and principles of shooting are adopted from it. The main difference is the desire for profit and the broadcast of copyright interests. 3) Everyday photography broadcasting people's daily lives. The authors do not pursue a specific goal when creating posts on social networks. This form contributes to the creation of a database of modern culture based on photographs of modern life. Photography contributes to the formation of a worldview in accordance with the interests and needs of people. Photography is part of the media culture, it broadcasts and transmits information thanks to modern methods of communication.