Abstract
Modeling of functioning of systems in infographics allows to consider ojects under investigation at different levels of their complexity, with an important aspect being the qualimetrical assessment of quality of functioning of various systems. Multidimensional scaling found reflection in use of single-layer and multilayered polar systems of coordinates. The composite model displays the dynamics of change of local conditions of process of convergence of norms at the end of each previous phase of process. 
 Examples of practical application of infographic models by producers of vodka products and models for an assessment of parameters of sewage treatment in housing and communal services are reviewed. Similar models gained further development as instruments of management of competitiveness thanks to the development of special software which allows to automate the process of their construction and the analysis of dynamics of occurring changes of controlled parameters.
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