Abstract
The article is devoted to the social and environment and information. The social environment, through the transmission of purposeful information blocks, forms an individual, instilling in him the qualities and properties necessary for optimal functioning in a given society and in a given social group. These goals are promoted by a system of constantly working information transmission channels and, first of all, the mass media. As soon as the information reaches the addressee through the media, social information is included in the process of forming views and opinions, attitudes to certain social values. It is shown that after receiving information, a person can change his point of view on certain events or facts. Moreover, this interaction (influence) can be almost imperceptible, the process passes latently, through quantitative accumulation, but over time, this leads to the fact that quantitative accumulation is accompanied by a qualitative change.
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