Abstract
This study examines the attitudes and strategies of the generation that internalized fandom culture and practices during their adolescence in the 2000s to engage with Korean society as a whole. This research was conducted by analyzing prior research on how fandom works and its significance, as well as attempts to change the discourse. Fandom, which had been dismissed as star-obsessed individuals began to be recognized as an organized consumption entity and subcultural groups that combined and created various cultural significances since the mid-1990s. This made academics take interested in fandom. Once defined as a form of adolescent peer culture or popular culture consumption, fandom gradually evolved into a life-course practice. Studies have revealed that the fandom experience of creating and maintaining communal relationships through subcultural practices, challenging, and conquering existing power and authority, plays an important role in members’ lives. For them, fandom is a long-term and important reference point for identity and value. When the generation that has become adult with internalized fandom culture demands changes in across political, social, cultural, and economic domains, taking fandom’s way is a natural strategy and outcome.
Published Version
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