배달ㆍ테이크아웃 음식 소비지출 요인분석

Abstract

This study analyzed the effects of the socio-demographic factors and dining-out-related factors on the expenditure of delivery and takeout food. The data for the study were obtained from a survey data on the consumers’ food consumption behavior by KREI 2019 with 3,337 cases. By applying the significance tests, the main purchaser’s gender and household type according to family members were the most important factors to the expenditure of delivery and takeout food. Therefore, four multiple regression models were estimated to analyze the effects of various factors on the per capita expenditure of delivery and takeout food, where the four regression models included the male purchasers’ model vs. female purchasers’ model and single-person household’s model vs. multi-person household’s model. The marginal effects of the delivery frequency on the per capita monthly expenditure of delivery food was 5,523∼1,981 won, in which male purchasers showed the highest effect. Delivery food and dining-out may be competitive goods, but higher the expenditure of dining out higher the expenditure of delivery food. In addition, smartphone users showed higher expenditure of delivery food. In general, male purchaser’s household with an aged spouse and no home-cooking could be the main target consumers for the delivery food market, along with high-income single-person households. Moreover, developing the quality of delivery food is the key to enlarging the future delivery food market.