ПЛАНУВАННЯ ІНВЕСТИЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА

Abstract

The article substantiates the necessity of developing an investment strategy of the enterprise. This is one of the conditions for the effective functioning of the enterprise, which is expressed in the improvement of product quality, reduction of total costs, expansion of the production base and, as a result, increase of competitiveness on the goods market. To achieve the above goals, it is necessary to carefully develop an investment strategy and constantly improve it. It is noted that the task of strategic planning is the development and substantiation of the company's development strategy in various markets, and the goal is to fix the source of obtaining financial resources, estimate the fee for use, taking into account the cost of their service. The stages of strategic planning of the enterprise's investment activity are defined and considered. The author points out that at the initial stage of strategic planning of the enterprise's investment activity, it is necessary to resolve the issue of the possibility of its implementation in general, at this enterprise, at this moment in time, in the near future. First of all, the success of the enterprise's activity, its profit, its capabilities, competitiveness, etc. depend on this. Having decided on the direction of investment activity and the necessary volume of investment resources, the identification and attraction of various sources of financing of real investments (investment projects) intended for implementation in both the short-term and long-term perspective is carried out. The next stage of strategic planning of the enterprise's investment activity is the rational choice of the form of capital attraction. That is, to use only equity capital or only loan capital for investment activities, or to find a rational ratio between the use of equity and loan capital. The main sources of investment financing are presented, the main groups of real investments are considered for the tasks to be solved. The advantages and disadvantages of various forms of financing the investment activities of the enterprise are determined. It is noted that a thorough assessment of the consequences of using various alternative schemes and forms of financing should be carried out during the strategic planning of investment activities.