Abstract
The article reveals the role of design in social communication. It is shown that within a certain social group of modern society, divided by class, property, national, religious, professional and other boundaries, the social status is formed, and things serve as its expression. A thing has social properties. The doctrine of the social properties of things provides a theoretical basis for semiotic research (the study of sign properties) of various cultural phenomena. This approach allows us to comprehend the functions of things that are called symbolic. It is the sign, the symbolism of a thing that act as a means of social communication. There are things that have a minimal significative function. This is a special class of purely technical objects, often isolated from human perception. There are, however, sign things, whose main function is informational and symbolic. The designer needs to know and master the means by which a utilitarian thing can be endowed with an informative capacity. Social communication, carried out by the object world, is of real importance for human orientation in the surrounding reality, in the existing cultural environment. The object world, becoming a translational channel of social communication, acquires significant importance in human spiritual culture.
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