Abstract
The article is devoted to the cultural universalization of consumption in the context of globalization. It is shown that national communities today are not considered as political entities, but rather as economic entities, parts of the consumer market. Globalization leads to the creation of a single world, but not of an open and varied world. This world does not have a pluralistic and cosmopolitan view of itself and others, but, on the contrary, is rather a single commodity world. In it, local cultures and identities lose their roots and are replaced by symbols of the commodity world.
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